Equity Matters
Tobacco, alcohol and fast food companies often focus their advertising on young people and racial and ethnic minorities. In neighborhoods with lower incomes and more people of color, there are usually more stores that sell tobacco. These stores often have bigger ads for tobacco products. This kind of targeted advertising can lead to higher rates of smoking and poor health outcomes.[,,]
[BE104] Pucci, L.G., Joseph, H.M., Siegel, M. (1998). Outdoor Tobacco advertising in Six Boston Neighborhoods: Evaluating Youth Exposure. American Journal of Preventive Medicine, 15.2: 155-159. https://www.ncbi.nlm.nih.gov/pubmed/9713672
[BE105] Kwate, N.O., Lee, T.H. (2007). Ghettoizing Outdoor Advertising: Disadvantage and Ad Panel Density in Black Neighborhoods. Journal of Urban Health, 84(1): 21-31. https://www.ncbi.nlm.nih.gov/pubmed/17146710
[BE106] deLuzuriaga, T. (2008). Alcohol More Available in Poor, Black Areas. The Boston Globe. http://archive.boston.com/news/local/articles/2008/04/03/alcohol_more_available_in_poor_black_areas/